Wer sichtbar ist, der wird gekauft. Aber wer ist nun am sichtbarsten? Die Großen, die Kleinen? Und haben Private Label Brands überhaupt eine Chance? Genau diese Fragen bekommt ihr hier beantwortet. Messlatte ist der ›Amascore‹, ein Sichtbarkeitsindex.
| Platz | | Vormonat | | Marke | Amascore | | Veränderung % |
| 1 | 0 | Samsung | 175.470,48 | 29,74% |
| 2 | 0 | LEGO | 136.970,19 | 32,16% |
| 3 | 0 | Philips | 97.947,30 | 21,97% |
| 4 | 2 | Apple | 87.361,30 | 38,08% |
| 5 | 2 | PLAYMOBIL | 83.732,75 | 46,63% |
| 6 | -1 | Nike | 74.817,83 | 11,91% |
| 7 | -3 | adidas | 72.781,77 | 6,06% |
| 8 | 4 | Ravensburger | 60.307,94 | 43,20% |
| 9 | 2 | Nintendo | 56.917,52 | 33,96% |
| 10 | -2 | HP | 54.400,95 | 19,14% |
| 11 | 2 | Sony | 53.983,43 | 29,89% |
| 12 | 8 | Sony | 52.224,95 | 49,29% |
| 13 | -3 | Amazon | 50.737,20 | 16,07% |
| 14 | 1 | Bosch Professional | 48.062,19 | 26,29% |
| 15 | -6 | Intex | 46.233,83 | 1,48% |
| 16 | 1 | Makita | 44.945,74 | 23,06% |
| 17 | 4 | WMF | 44.770,80 | 34,13% |
| 18 | -4 | AmazonBasics | 41.682,28 | 1,52% |
| 19 | 9 | Kosmos | 40.952,71 | 47,56% |
| 20 | -2 | Relaxdays | 37.888,92 | 7,43% |
| 21 | -5 | PUMA | 37.789,00 | 2,40% |
| 22 | 0 | Tommy Hilfiger | 37.156,25 | 20,43% |
| 23 | 4 | Microsoft | 36.165,88 | 29,17% |
| 24 | 2 | HUAWEI | 35.566,57 | 25,71% |
| 25 | -6 | Gardena | 34.571,76 | -1,84% |
| 26 | 9 | Bosch Hausgeräte | 32.609,20 | 35,05% |
| 27 | 2 | Xiaomi | 31.869,66 | 15,21% |
| 28 | 2 | Logitech | 31.244,32 | 22,36% |
| 29 | 3 | Canon | 30.485,72 | 20,07% |
| 30 | 3 | JBL | 29.835,98 | 21,12% |
| 31 | 3 | Siemens | 29.741,75 | 21,23% |
| 32 | -7 | Bestway | 29.129,71 | 2,94% |
| 33 | -10 | SONGMICS | 28.500,19 | -3,37% |
| 34 | 10 | LG Electronics | 28.434,10 | 32,49% |
| 35 | 4 | Hasbro | 28.035,57 | 26,54% |
| 36 | 1 | Braun | 28.029,31 | 18,71% |
| 37 | 8 | Tefal | 27.339,90 | 27,93% |
| 38 | -7 | Einhell | 26.862,60 | 5,33% |
| 39 | 10 | Lenovo | 26.736,64 | 42,29% |
| 40 | 2 | Bosch Home & Garden | 26.352,50 | 21,70% |
| 41 | -5 | Spigen | 25.988,67 | 7,81% |
| 42 | -1 | Oral-B | 25.985,21 | 19,58% |
| 43 | 17 | SCHLEICH | 25.320,30 | 58,11% |
| 44 | 11 | De’Longhi | 24.974,57 | 47,45% |
| 45 | 3 | Panasonic | 24.853,14 | 29,32% |
| 46 | 12 | ASUS | 24.804,34 | 53,23% |
| 47 | -23 | Unbekannt | 24.799,01 | -14,86% |
| 48 | -8 | Kärcher | 24.518,55 | 11,33% |
| 49 | -2 | tonies | 24.053,54 | 23,73% |
| 50 | -7 | Anker | 23.785,48 | 10,64% |
| 51 | 0 | Bosch | 23.315,59 | 25,22% |
| 52 | -6 | AVM | 22.426,92 | 15,07% |
| 53 | -15 | ONLY | 22.269,23 | -4,35% |
| 54 | 3 | HABA | 22.122,86 | 34,73% |
| 55 | 1 | Philips Hue | 21.892,94 | 30,70% |
| 56 | NEU | Carlsen Verlag GmbH | 21.125,76 | NEU |
| 57 | 18 | Vtech | 21.125,14 | 57,91% |
| 58 | -6 | AEG | 20.597,14 | 20,05% |
| 59 | -9 | TRIXIE | 20.085,01 | 7,80% |
| 60 | -7 | Corsair | 20.031,73 | 17,25% |
| 61 | 9 | Acer | 19.685,39 | 40,40% |
| 62 | 6 | Razer | 19.541,77 | 32,15% |
| 63 | 3 | Schmidt Spiele | 18.870,97 | 26,02% |
| 64 | 22 | Ubisoft | 18.785,24 | 53,60% |
| 65 | -11 | SanDisk | 18.744,83 | 10,15% |
| 66 | 10 | Bose | 18.729,57 | 40,05% |
| 67 | -4 | Hama | 18.446,00 | 17,87% |
| 68 | -9 | Garmin | 18.261,02 | 13,92% |
| 69 | -7 | Logitech G | 18.127,53 | 15,27% |
| 70 | -1 | s.Oliver | 17.606,36 | 19,73% |
| 71 | -7 | Electronic Arts | 17.410,94 | 12,25% |
| 72 | 6 | Barbie | 17.404,03 | 33,60% |
| 73 | -6 | TP-Link | 17.099,82 | 15,24% |
| 74 | 5 | Varta | 17.067,75 | 32,27% |
| 75 | 6 | CSL-Computer | 16.754,71 | 32,42% |
| 76 | -15 | kwmobile | 16.606,06 | 4,50% |
| 77 | -12 | vidaXL | 16.546,57 | 6,84% |
| 78 | -6 | Dyson | 16.260,49 | 17,64% |
| 79 | NEU | Ikea | 15.400,16 | NEU |
| 80 | 16 | Sterntaler | 14.978,99 | 28,80% |
| 81 | -8 | Funko | 14.544,51 | 7,65% |
| 82 | 9 | Klarstein | 14.361,68 | 19,68% |
| 83 | 1 | MSI | 14.350,98 | 16,73% |
| 84 | NEU | Ravensburger Verlag | 14.283,39 | NEU |
| 85 | -14 | Leifheit | 14.090,45 | 0,82% |
| 86 | 13 | Beurer | 14.042,66 | 21,64% |
| 87 | 3 | tesa | 13.950,57 | 16,20% |
| 88 | 4 | Emsa | 13.924,80 | 16,85% |
| 89 | NEU | Brennenstuhl | 13.912,57 | NEU |
| 90 | 4 | sodastream | 13.897,17 | 17,99% |
| 91 | NEU | KitchenAid | 13.815,96 | NEU |
| 92 | NEU | com-four | 13.747,64 | NEU |
| 93 | NEU | Boxiland | 13.660,94 | NEU |
| 94 | -17 | VAUDE | 13.449,39 | 2,04% |
| 95 | 3 | Brother | 13.420,22 | 15,90% |
| 96 | -3 | Faber-Castell | 13.341,86 | 12,08% |
| 97 | NEU | KESSER | 13.250,37 | NEU |
| 98 | NEU | Calvin Klein | 13.212,36 | NEU |
| 99 | -17 | Weber | 13.079,28 | 3,97% |
| 100 | NEU | PAW PATROL | 13.035,88 | NEU |
| – |
* Beim AMASCORE (Abkürzung: AS) handelt es sich um einen sogenannten Sichtbarkeitsindex, der von AMALYZE selbst stammt und die organische Sichtbarkeit einer ASIN innerhalb der Amazon-Suchergebnisse widerspiegelt.
