Wer sichtbar ist, der wird gekauft. Aber wer ist nun am sichtbarsten? Die Großen, die Kleinen? Und haben Private Label Brands überhaupt eine Chance? Genau diese Fragen bekommt ihr hier beantwortet. Messlatte ist der ›Amascore‹*, ein Sichtbarkeitsindex. Hier findet ihr die Rankings aus dem Januar 2021, Dezember und November 2020.
| Platz | Vormonat | Marke | Amascore | Veränderung % |
| 1 | 0 | Samsung | 180.258,40 | 0,47% |
| 2 | 0 | LEGO | 127.812,06 | -7,63% |
| 3 | 0 | Philips | 108.641,03 | 5,95% |
| 4 | 0 | Nike | 93.907,67 | 16,19% |
| 5 | 1 | adidas | 89.170,73 | 12,24% |
| 6 | -1 | Apple | 79.681,02 | -1,13% |
| 7 | 1 | PLAYMOBIL | 71.524,15 | 6,21% |
| 8 | -1 | HP | 71.011,66 | 1,78% |
| 9 | 0 | Nintendo | 69.843,21 | 4,70% |
| 10 | 0 | Ravensburger | 67.888,07 | 6,06% |
| 11 | 0 | Sony | 58.539,12 | 2,50% |
| 12 | 3 | Bosch Professional | 56.733,65 | 18,10% |
| 13 | 1 | Relaxdays | 53.095,34 | 10,48% |
| 14 | -2 | WMF | 52.992,84 | 2,33% |
| 15 | 3 | Makita | 49.641,55 | 8,37% |
| 16 | 1 | Intex | 49.526,25 | 7,09% |
| 17 | -4 | Sony Interactive Entertainment | 49.303,74 | 1,67% |
| 18 | 1 | PUMA | 47.649,74 | 15,59% |
| 19 | -3 | Amazon | 46.568,27 | -0,43% |
| 20 | 1 | Kosmos | 42.336,54 | 4,37% |
| 21 | NEU | Amazon Basics | 42.246,46 | NEU |
| 22 | 3 | SONGMICS | 41.752,13 | 10,33% |
| 23 | -1 | ASUS | 41.704,13 | 3,51% |
| 24 | 4 | Gardena | 40.685,83 | 15,90% |
| 25 | 1 | Microsoft | 39.703,10 | 6,05% |
| 26 | 1 | Tommy Hilfiger | 38.502,93 | 3,37% |
| 27 | 4 | Unbekannt | 37.971,37 | 9,57% |
| 28 | 5 | Bosch Hausgeräte | 37.736,64 | 9,42% |
| 29 | -5 | Canon | 37.368,30 | -1,30% |
| 30 | -10 | Bosch Home and Garden | 36.985,21 | -9,70% |
| 31 | 5 | Einhell | 36.240,97 | 15,41% |
| 32 | -9 | Hasbro | 36.001,69 | -6,63% |
| 33 | -3 | Logitech | 35.871,64 | 2,92% |
| 34 | -5 | HUAWEI | 35.468,87 | 1,32% |
| 35 | 0 | Siemens | 34.559,69 | 9,21% |
| 36 | -4 | Xiaomi | 33.492,76 | -3,10% |
| 37 | 1 | JBL | 32.742,36 | 10,78% |
| 38 | 6 | Kärcher | 32.715,92 | 20,48% |
| 39 | -2 | Tefal | 32.334,57 | 3,68% |
| 40 | 2 | tonies | 31.435,17 | 10,29% |
| 41 | -1 | Bestway | 31.260,24 | 7,32% |
| 42 | -3 | Braun | 30.540,47 | 4,51% |
| 43 | 0 | LG Electronics | 29.175,32 | 2,59% |
| 44 | -3 | Panasonic | 29.107,82 | 0,89% |
| 45 | 1 | Lenovo | 29.092,13 | 11,07% |
| 46 | 1 | ONLY | 28.298,16 | 10,34% |
| 47 | 4 | Bosch | 27.335,17 | 11,97% |
| 48 | 0 | De’Longhi | 26.597,50 | 5,66% |
| 49 | 13 | vidaXL | 26.334,97 | 23,65% |
| 50 | -5 | AVM | 26.067,52 | -0,73% |
| 51 | -2 | Spigen | 25.657,45 | 2,73% |
| 52 | -2 | Oral-B | 25.653,69 | 3,10% |
| 53 | 5 | HABA | 24.342,49 | 11,54% |
| 54 | 0 | Ikea | 24.189,88 | 5,69% |
| 55 | -2 | TRIXIE | 23.837,65 | 2,88% |
| 56 | 3 | AEG | 23.627,29 | 8,47% |
| 57 | -2 | SanDisk | 23.563,46 | 3,86% |
| 58 | -6 | Anker | 23.424,46 | -0,83% |
| 59 | -2 | Schmidt Spiele | 23.274,12 | 4,72% |
| 60 | 7 | WENKO | 23.238,13 | 16,67% |
| 61 | -5 | Hama | 22.936,33 | 2,97% |
| 62 | -2 | Corsair | 22.919,49 | 5,86% |
| 63 | 24 | com-four | 22.736,67 | 36,31% |
| 64 | -1 | Varta | 22.414,89 | 5,75% |
| 65 | 3 | SCHLEICH | 22.383,27 | 15,70% |
| 66 | 7 | Carlsen Verlag GmbH | 22.341,63 | 21,84% |
| 67 | -6 | Razer | 22.305,64 | 4,19% |
| 68 | 14 | Playshoes | 21.255,70 | 20,35% |
| 69 | -4 | Logitech G | 20.569,67 | -0,76% |
| 70 | 1 | TP-Link | 20.398,56 | 9,81% |
| 71 | 21 | MSI | 20.217,07 | 23,90% |
| 72 | -6 | CSL-Computer | 20.116,11 | 0,69% |
| 73 | 7 | Leifheit | 19.885,47 | 11,53% |
| 74 | 9 | ABUS | 19.661,85 | 11,53% |
| 75 | -5 | VASAGLE | 19.459,08 | 4,16% |
| 76 | -4 | tesa | 19.427,54 | 5,72% |
| 77 | 4 | Barbie | 19.214,11 | 8,63% |
| 78 | -1 | Garmin | 18.949,18 | 5,48% |
| 79 | -10 | Acer | 18.831,83 | -1,05% |
| 80 | -1 | Sterntaler | 18.695,05 | 4,71% |
| 81 | -6 | kwmobile | 18.211,62 | 1,09% |
| 82 | 3 | s.Oliver | 18.086,82 | 4,96% |
| 83 | -9 | Vtech | 18.067,72 | -0,92% |
| 84 | -20 | Philips Hue | 17.970,99 | -13,57% |
| 85 | 4 | Funko | 17.872,34 | 8,59% |
| 86 | -2 | Bose | 17.622,85 | 0,79% |
| 87 | -9 | Electronic Arts | 17.500,65 | -2,03% |
| 88 | NEU | Ravensburger Verlag | 17.353,70 | NEU |
| 89 | 6 | Fruit of the Loom | 17.205,33 | 10,15% |
| 90 | -14 | Ubisoft | 17.187,08 | -4,46% |
| 91 | 7 | WOLTU | 17.169,86 | 13,90% |
| 92 | -6 | Herlitz | 17.165,79 | 2,24% |
| 93 | 0 | Brother | 16.743,26 | 3,66% |
| 94 | -3 | Dyson | 16.611,03 | 1,28% |
| 95 | -7 | Beurer | 16.520,69 | -0,73% |
| 96 | 3 | Brennenstuhl | 16.463,78 | 9,91% |
| 97 | -3 | SEVERIN | 16.379,75 | 3,81% |
| 98 | NEU | Weber | 16.289,06 | NEU |
| 99 | -9 | fischer | 16.232,83 | -1,23% |
| 100 | 0 | Emsa | 16.123,33 | 10,01% |
* Beim AMASCORE (Abkürzung: AS) handelt es sich um einen sogenannten Sichtbarkeitsindex, der von AMALYZE selbst stammt und die organische Sichtbarkeit einer ASIN innerhalb der Amazon-Suchergebnisse widerspiegelt.
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